Are buyers that anxious to give up Thanksgiving evening with their family and friends? Is the day now nothing more than a reason to watch football and belch over a full meal?
This is ridiculous. I'll bet money (and I'm not a gambler) that another retailer will up the ante, vowing to open up at 5pm. The next thing you know, there won't be a Thanksgiving.
I urge all of you not to fall into the trap. Stand up for Thanksgiving while it's still a day of gratitude and appreciation and not one of getting the kids into bed quickly so you can go bargain hunting. If no one shows up at 9, 10 and midnight, next year, the stores will keep Black Friday on Friday and not turn turkey day into Brown Thursday.